Manchester United Expands Social Media Presence

August 8, 2013

Manchester United has expanded its social media reach by launching official pages on Google+, Instagram and Renren.

The news comes after the club recently launched their official Twitter account, which now has nearly 670,000 followers after just one month of creation.

For the new Google+ page, United will share behind-the-scenes content and have a live Google+ Hangout with two members of the first team at the end of August.

Instagram will allow the club to share photos and videos, whilst the Chinese Renren page will give the Red Devils further interaction with their Chinese fans.

Richard Arnold, group managing director, said: “Today marks another exciting development in the club’s digital media offering. These social media sites provide us with the platform to unite our fans across the globe and bring them closer to the club.

“Manchester United has an extremely passionate and loyal fan base and we have been overwhelmed by the success of our Twitter and Sina Weibo pages; our Twitter page alone achieved 350k followers in its first 24 hours of operation.

“We look forward to building on this enhanced level of fan engagement with the new services we have launched today.”

The club’s new strategy for social media comes just two months after David Sternberg was appointed as the Head of Media at Old Trafford.

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