Manchester United Announces Apollo as Official Tyre Partner in UK & India
August 21, 2013
Manchester United have announced Apollo Tyres will become their Official Tyre Partner in the UK and India in a three-year deal.
As part of the deal Apollo will build “Go The Distance” football pitches made from recycled tyres in local communities across the UK and India, with the first being on site (as part of a fan zone/play zone) at Old Trafford.
Manchester United group managing director Richard Arnold commented: “Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club.
“With a combined fan base close to 46 million followers in the UK and India, we are confident in providing Apollo with a highly engaged audience, not only to promote its brand, but also to engage and communicate with our fans.
“This partnership also allows the Club to continue its on-going commitment to investment in and the development of young people, whether through our Academy or via the work we do in the community.”
Apollo Tyres chairman Onkar S Kanwar added: “This is a very significant partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver such global profile and awareness and we look forward to working closely with Manchester United over the coming years.
“It is a matter of great pride for us to introduce a new healthy living initiative under our corporate social responsibility (CSR), to create new play zones for the youth in the UK and India. In its aim to stimulate the next generations to ‘go the distance’, this campaign really brings to life our brand values of high performance, quality and excellence.”
Apollo Tyres is headquartered in Gurgaon, India, and has a manufacturing presence in Asia, Europe and Africa. With revenues of over US$2.34 billion, the company exports to over 100 countries.
This continues Manchester United’s sponsorship surge which has seen them partnering with a number of companies in the last few months:
Bulova Announced as Official Timekeeper of Manchester United
Manchester United Continues African Growth with afb Partnership
Manchester United Reveal PepsiCo Deal in Asia-Pacific, Pre-season Game to be on PPV
Manchester United Enter Russian Market with Aeroflot Sponsorship