Manchester United and Adidas Kit Launch Generates Big Money in Social Media Value

Adidas and Manchester United’s new kit launch has generated over $2.3 million in social mediavalue in the first three days of its release, according to figures released by Repucom.

This would represent the fastest value generating football kit launch campaign ever for Adidas.

More info HERE.

Break expectations. The 2015-16 @ManUtd home kit. #BeTheDifference pic.twitter.com/yZ3K9B3Xx4

— adidasfootball (@adidasfootball) August 1, 2015