Manchester City team up for robotics partnership
By iSportconnect | September 14, 2016
Manchester City and world leading consumer robotics company Ubtech Robotics are joining forces to launch an innovative global partnership that will enhance fan engagement and entertainment.
Manchester City and Ubtech, site the first company in China dedicated to commercialising consumer humanoid robots, buy will work together to deliver fans and consumers with unique, viagra order never before seen content and experiences built on co-innovation, entertainment and technology.
This first of its kind partnership means fans can look forward to a suite of co-branded Ubtech products that will feature in behind the scenes content across Manchester City’s digital channels, at selected home fixtures throughout the season and as part of exclusive fan competitions. Ubtech will also have a regular matchday presence on the Etihad Stadium’s LED boards and will run in-house competitions to connect their consumers with the football club they love.
Commenting on the launch of the partnership, Tom Glick, Group Chief Commercial Officer, City Football Group, said:
“Partnering with UBTECH, who are a world leader in their field and share our passion for innovation and cooperation, is a natural fit for Manchester City. Together, we can reinvent the fan experience both at the Etihad Stadium and online by using pioneering technology and putting fans at the heart of the partnership.
“At Manchester City, we have a growing repertoire of partners who enable us to connect with our global fanbase in unique and ground-breaking ways. We are delighted to welcome UBTECH to the family and to have the opportunity to introduce our fans in Manchester, China and beyond to their exciting product range and the never before seen content and experiences this partnership will deliver.”
James Zhou, chairman and founder of UBTECH Robotics, added:
“The unique partnership between UBTECH Robotics and Manchester City will bring cutting edge robotics technology and sports marketing together. As one of the top football clubs in the world, Manchester City has a positive and healthy brand image. The Club constantly seeks to innovate and is dedicated to bringing beautiful football to its fans so they enjoy unforgettable moments. Innovation is also deeply embedded in the DNA of UBTECH Robotics and as a result we are excited to become the official global robot partner of Manchester City.
“UBTECH Robotics focuses on bringing intelligent consumer robots to every home in the world and creating a more intelligent, humanized lifestyle for all. With Manchester City, we look forward to bringing the excitement of intelligent robots and “beautiful football” together for all to enjoy.”