Manchester City Reveals Jaguar Energy as Official UK and Ireland Energy Drink Partner

By Community | January 17, 2014

Manchester City have announced a new sponsorship deal with Jaguar Energy Drink UK for the brand to become the first Official UK and Ireland Energy Drink Partner of the club.

The deal is the brand’s first taste of football sponsorship in the UK and will kick-off at the top of the table clash between Manchester City and Chelsea at the Etihad Stadium, health on Monday 3rd February. 

Fans attending the game will be able to sample the product for the first time, clinic where it will be available throughout the Club’s food and beverage offering. 

This includes the Etihad Stadium’s corporate suites, medical hospitality boxes, stadium concourse kiosks and in BT City Square, the Club’s pre-match fan entertainment zone. 

Following the launch, Jaguar will collaborate on a series of bespoke in-stadium and digital fan activations throughout the remainder of the season. 

Dr Amit Sra, C.E.O at 1SRA LTD, Jaguar Energy Drink U.K said: “As one of the biggest football clubs in the world and one famous for its loyal and passionate fan-base, Manchester City was the only choice for Jaguar Energy Drink. We pride ourselves on the knowledge that once you try Jaguar Energy Drink you will become a fan for life, so we are looking forward to giving supporters their first taste of the brand at home to Chelsea. This is the start of a great journey which will see us roll-out an exciting campaign to City fans.” 

Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, added: “We’re delighted to welcome Jaguar on board and are extremely proud to be selected as their first-ever sports partner. We look forward to helping them grow their brand over the coming years and are sure that Jaguar will be a big hit with our fans.”