Manchester City Sports partnerships

Manchester City Renews Hays Partnership

By Taruka Srivastav | April 11, 2019

In photo above: Sholto Douglas-Home, Chief Marketing Officer of Hays (left), and Ferran Soriano, Chief Executive Officer of Manchestyer City

Manchester City has renewed its partnership with recruitment company Hays.

As part of the renewal, Hays will continue to be the Official Recruitment Partner of Manchester City until 2023. Hays has extended the relationship with City Football Group to become the Official Recruitment Partner of New York City FC in 2015, as well as Manchester City Women in 2017 and most recently with Japanese side, Yokohama F. Marinos.

Hays (2018 revenues of £5.75 billion) will work together with City to curate new digital and social content over the next four years. The renewal will be further boosted by the new naming rights which make Hays an Official Tour Sponsor for the Club’s overseas tours and provide further access to experiences for Hays’ staff across the globe.

Sholto Douglas-Home, Hays Chief Marketing Officer, said: “We are delighted to be continuing as the Official Recruitment Partner of Manchester City’s men’s team for a third term and the women’s team for a second term. We established our partnership in 2013, based on a mutual ambition to attract skilled, expert professionals to build high performing teams.

“Since then, Hays has played a key role in sourcing valued members of City Football Group’s professional staff to help drive the Club’s success off the pitch. We have also explored the synergies between the world of work and elite sport, assessing how the dynamics that drive players to succeed can be applied to everyday careers.”

Damian Willoughby, City Football Group Senior Vice President of Partnerships, said: “For a football club to be successful it needs to have the right people in every position – from the players on the pitch to the professional staff who underpin the operation of the club. Throughout our partnership, Hays has been fundamental in helping Manchester City find great people to help our organisation grow and support our teams’ achievements.

“Our partnership with Hays continues to strengthen and we are proud that this has grown beyond our men’s team to incorporate our women’s team, as well as other clubs from the Group. We are delighted to extend our relationship into this next chapter that will see us mark ten years of this exciting partnership.”


Manchester City Sports partnerships