Manchester City

Manchester City Launching Branded Anti-Perspirant With Rexona

By Shantanu Srivastav | August 10, 2018

Premier League champion Manchester City FC has named Unilever’s anti-perspirant brand Rexona as a global partner in a multi-year deal that will also extend to sister club New York City FC.

Rexona, marketed as Sure in the United Kingdom and Degree in the United States, will become City’s official personal care partner. .

Rexona, Sure and Degree will launch City-branded anti-perspirant products and branding which will appear across the Etihad Stadium in Manchester.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Rexona and look forward to harnessing the huge followings of the Rexona, Sure and Degree brands to engage with City fans around the world.

“Joanna Allen, Global Brand Vice President, Rexona: “We’re excited to announce this new partnership with the champions, Manchester City. The team’s international appeal gives us a fantastic platform to reach Rexona’s global target audience. The club’s success and attractive style of football gives us the perfect platform to deliver our brand purpose, encouraging people to move more to live more, making every moment matter.”

“Equally, with the growth of the MLS in recent years, our US brand Degree is delighted to be partnering with New York City Football Club in what will provide an excellent base for community outreach and activity.”

 

Manchester City