Manchester City Increase Profile in Thailand with Cola Partnership

Manchester City Football Club have announced their first ever regional partnership in Thailand through a two-year deal with est Cola.

The deal sees est Cola become City’s Official Soft Drinks Partner in Thailand, ambulance with the deal being announced in Bangkok as a part of the Club’s tour of the region.

During the visit players will take part in partnership activations and meet local fans, before heading to the Indonesian capital, Jakarta.

Commenting on the Partnership, Tom Glick, Chief Commercial & Operating Officer, said:“ We’re proud to be part of est Cola’s journey and look forward to working together to engage and inspire Thailand’s legions of football fans.

Dhitivute Bulsook, President of Sermsuk Public Company Limited (owner of est Cola), said: “est Cola look forward to working in partnership with Manchester City, in order to not only drive brand growth within the international carbonated soft drinks industry, but also domestically among Thai consumers.

“Through collaboration and innovation, both brands are poised to expand their customer and fan bases nationally, delivering the cool-est and most comprehensive football experience for Thai consumers to enjoy.”

Under the deal, est Cola have filmed a TV advert with City players that will be aired on TVs in homes across the country’s 69 million strong population.

In addition, City players and the Club crest will feature in both below and above the line advertising campaigns.

Glick also confirmed that a new Thai version of the Manchester City website would go live in July, highlighting the strength of the Thai market.

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