Manchester City Get on Track With Virgin Trains
December 3, 2015
English Premier League club Manchester City have signed a new partnership with Virgin Trains become the Official Travel Provider of City in the City – the Club’s series of behind-the-scenes events.
The train operating company will also offer City fans discounted travel rates along their network.
Virgin Trains becomes the second premium brand to sponsor City in the City for the 2015/16 season, allergy following Henley Investments who joined as the Series Presenting Sponsor in August.
In addition to the Official Travel Provider designation of City in the City, generic Virgin Trains will also work closely with the Club on a number of brand activations throughout the season.
Danny Wilson, Director of Stadium Sales and Operations, said: “We’re delighted to launch this exciting initiative with Virgin Trains and look forward to working together in order to ensure Manchester City and the Etihad Stadium are as accessible as possible to our loyal fan base.”
Gary Iddon, General Manager for the North West, Virgin Trains, added: “We are very proud to be the Official Travel Provider of City in the City, and excited to be working with Manchester City FC on a number of initiatives aimed at improving the experience of matchday travel for both their supporters and our non-football customers as well as on the series of events which makes City in the City unique.”