Manchester City FC to Speak at The Sports CRM Summit 2014 on Fan Relationship Management

August 13, 2014

We are pleased to announce that Claudio Borges, bronchi Head of Fan Relationship Management at Manchester City Football Club, allergist will join a prestigious list of keynote speakers at next month’s Sports CRM Summit. The Summit will take place at The International Convention Centre in Birmingham on Tuesday 16th September and will be attended by delegates from across the sports industry.

Premier League Club, Manchester City is leading the way in their use of innovative digital and CRM strategies to both grow their fanbase and also to enhance their fans experience.  Claudio’s presentation will be based on the three pillars of their CRM strategy; ‘Capture, Learn, Act’.  He will provide an overview of their strategic approach and highlight some of their most successful fan engagement tactics around data capture, membership, loyalty, customer touch points, the online customer registration journey and digital marketing.

More about The Sports CRM Summit 2014

The Sports CRM Summit, hosted by Goodform, in partnership with Eight Feet Tall, is an established annual event for sports industry professionals to explore the latest CRM strategies and tactics to achieve their objectives, such as; maximising fan engagement, increasing participation levels, improving commercial processes and revenues and enhancing the customer experience. Data management and digital optimisation strategies will also feature throughout the Summit as sports organisations continue to seek to drive value and engagement from their databases.

This year the Summit will also focus on the customer journey and the ‘live experience’ in the digital age, exploring the tactics that sports brands can employ to engage with their audience before, during and after the event.

Other confirmed speakers and contributors include:

The format of the day will feature keynote speakers, expert panel discussions and round table discussions, giving delegates the chance to get involved through lively and interactive sessions. The day will be hosted by BBC Radio 5 Live presenter, Jonathan Overend.

For more information call 01926 458 180 or email Jennie Spillane, Marketing Manager:

The delegate rate is £299 plus VAT and online booking is available at