Manchester City extend deal with Chinese business development firm
By iSportconnect | July 7, 2016
Shenzhen-based Zhong An, which operates across China and Hong Kong, and the Club have been working together in a strategic partnership as the Club expands its regional footprint.
Zhong An has advised the Club as it developed some of its first major partnerships in China, including commercial relationships, media activity, and brand and fan engagement awareness programmes.
Tom Glick, Chief Commercial Officer of City Football Group, commented: “We are very pleased that we will be continuing to work with Zhong An. China is one of the world’s most exciting and growing football markets. We have made a firm commitment to participate in the development of football in China and to get closer than ever to our Chinese followers.”
Stephen Ng, Vice President of Zhong An Holdings, added: “We are delighted to be working with Manchester City. As one of the leading clubs in world football, they are perfectly placed to grow and develop their fanbase and commercial presence in China. We are proud of the joint successes to date across many different areas.”