Manchester City Expands International Online Presence with New Language Websites

Manchester City have announced the launch of ten new international websites, meaning over 80% of the world’s internet-connected countries from over 160 nations will be able to see the club’s official online content.

Previously only available in Arabic, Mandarin Chinese and English, the Premier League club’s official website will now able be available in Traditional Chinese, French, Indonesian, Japanese, Korean, Portuguese Russian, Spanish and Thai.

The move shows a renewed interest for the club to embrace their foreign fan-base and comes off the back of the announcements of two new regional sponsorships with est Cola and GS Battery in Thailand, in addition to an exclusive regional partnership in Indonesia with energy drink, Extra Joss.

Ferran Soriano, Manchester City CEO, said of the move: “Manchester City’s popularity and global fan base is growing at a fast pace.  We want to talk to our fans and friends in their own language to engage with them in new ways. We are very proud of this initiative.”

The club’s Director of Marketing, Media & Fan Development, Diego Gigliani, added: “With the launch of our new multilingual sites, we are creating an online home for all our international fans. We hope that, by reading news and watching videos direct from the official source and in their native language, they will feel closer to the club they love.”