Manchester City Announce New Partnership with LG
September 5, 2013
Manchester City has named South Korean electronics firm LG as the club’s Official Digital Display Partner in a two-year deal.
The deal will see LG provide display technologies to the Etihad Stadium and comes after the company provided the ground with more than 360 LED screens in the build up to the 2013/14 Premier League season.
Chief Commercial & Operating Officer for Manchester City Football Club, symptoms Tom Glick, said: “Manchester City is committed to continuous improvement of our facilities for our fans on match days and visitors to the Etihad Stadium for meetings and special events.
“The digital refit of our stadium concourses and hospitality facilities is only the beginning of our exciting partnership with LG.
“More enhancements for our fans are planned for the coming months, and we look forward to making the Etihad Stadium and City Football Academy a showcase for LG’s world class products.”
More than 320 flat-screens will feature at the City Football Academy which is due to open in the summer of 2014.
The deal allows LG to use City players and the club crest in advertising, packaging and point-of-sale across LG’s networks.
LG Electronics UK President, Brian Na, added: “We are delighted to be an official partner of Manchester City Football Club; during what we are confident will be an exciting and successful season for the club.”