Manchester City and Heineken Renew 18 Year Partnership
August 28, 2013
Manchester City and Heineken have renewed their partnership which sees the Dutch brand continue as City’s Official UK Beer Partner.
The four-year deal will last until the end of the 2017/18 season and will see Heineken serve their products during match days and summer concerts and the club’s Etihad Stadium.
Heineken brands such as Foster’s, adiposity Strongbow, Bulmers, Amstel and John Smith’s will be served on the concourse bars and hospitality facilities.
Commenting on the partnership, Chief Commercial & Operating Officer for Manchester City, Tom Glick, said: “HEINEKEN and its stable of brands have been a key part of our fans match day experience for more than 18 years. We’re extremely proud of this relationship that has spanned nearly two decades and look forward to working together to continually improve the Etihad Stadium’s beverage offering.”
The new agreement builds on an existing 18-year relationship between the two parties, which began at City’s former home, Maine Road, and continued when the Blues moved to the Etihad Stadium in 2003.
Heineken’s biggest brewery is located only a short distance from the Club’s former Maine Road stadium in Moss Side.
HEINEKEN UK’s, On-trade Managing Director, Lawson Mountstevens, added: “Teaming up with Manchester City presents a unique opportunity to showcase our unrivalled portfolio of cider and beer brands to over 47,000 spectators, while trialling and developing new product and dispense innovation throughout the Etihad Stadium’s state-of-the-art bars and hospitality facilities.”