Man City Renews Global Partnership With Tecno Mobile
July 10, 2019
Manchester City has extended its global partnership with Tecno Mobile.
As part of the renewal, Tecno will continue as Official Global Tablet and Handset partner and will continue work with the Club to grow its strategic marketing and advertising campaigns across the globe.
As part of Tecno Mobile’s ‘Expect More’ campaign, the collaboration will deliver engaging fan-led content including a football-themed photography competition and will continue to be the presenting partner of the ‘Shot of the Game’ series which connects fans with the most memorable moments on a match day.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “Manchester City prides itself on partnering with ambitious, pioneering and creative organisations, so we are thrilled to be announcing the extension and expansion of our highly successful partnership with Tecno Mobile. During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fanbase, particularly in India and supported the impressive growth of the Tecno business and brand.
“Tecno have consistently demonstrated their love of football, creating some unique experiences for fans and this is evidenced with more than 40,000 people signing up to the Tecno Race to Manchester City. This country-specific initiative is a fantastic example of two partners working together and we’re delighted to be continuing this successful partnership.”
Stephen Ha, VP of TRANSSION HOLDINGS and Managing Director of Tecno Mobile and TRANSSION India, said: “The partnership with Manchester City Football Club, the Premier League champions, will help further boost our brand recognition and name value as a leading mobile device company around the world. With a history of business relationships in elite sport, Tecno is delighted to partner with City, a club who we feel shares similar values.
“Providing our consumers with an unparalleled mobile experience is a top priority for Tecno Mobile and we share many similarities with Manchester City when we look at their commitment to delivering a premium match day and digital experience for their fans.”