Man City Partners With Esports Brand FaZe Clan

September 27, 2019

Manchester City has partnered with esports FaZe Clan to create new experiences for fans of both football and esports, to bring the two audiences together in exciting new ways.

Through this partnership, the organisations will bring together the worlds of football and esports across a number of exciting initiatives. FaZe and City will collaborate to create engaging content with talent and players, as well has hosting exclusive fans events in the US and around the world. FaZe and City will also bring their FIFA players together in a shared training facility and launch limited edition, co-branded retail products that fans can enjoy.

This announcement formalises the partnership between Manchester City and FaZe Clan who have previously linked up to create bespoke YouTube content together, including during the Club’s tour of the United States in 2017. FaZe’s much decorated Fortnite gamer Nate Hill, is also an avid City fan and is often seen wearing Club colours while streaming.

Nuria Tarre, chief marketing officer at City Football Group, said: “Esports is the world’s fastest growing spectator sport and this collaboration with FaZe Clan marks the start of an exciting new chapter in Manchester City’s esports journey. We recognise that fans want to celebrate their love for football across many aspects of their lives, including fashion, music and gaming, to create a culture that goes beyond what happens on the pitch. We are looking forward to working with FaZe Clan to provide our fans with new and immersive ways to engage with the Club.”

 Lee Trink, FaZe Clan chief executive officer, commented: “This alliance with Manchester City creates a powerful opportunity to join our collective fan base and cultures on and off the field. FaZe Clan will continue to push the boundaries of gaming and esports by engaging our fans with experiences that are meaningful, memorable and surprising.”