Man City And COPA90 To Publish Women’s Football Study

Manchester City and COPA90 have joined forces to publish an international study which aims to deepen the understanding of who the women’s football audience is.

The research is focused on three key markets – UK, US and China – to identify the similarities and differences in the behaviours, emotions and attitudes of current and prospective women’s football fans aged 16 – 24 across the world.

The ‘Women’s Football Audience Report’ focuses on five key areas of exploration to identify the similarities and differences in the behaviours, emotions and attitudes of current and prospective women’s football fans across the world, and will be used by both organisations to support their continued commitment to grow and develop the women’s game.

Manchester City’s Chief Marketing Officer, Nuria Tarre said: “The popularity of women’s football is skyrocketing with record breaking crowds, broadcast viewing numbers and investments being regularly announced. However, growth comes in ebbs and flows and the need for consistency remains a key challenge for those on a domestic level.

“This research will help us better understand how to captivate and engage with both existing and new audiences, and translate support for this summer’s FIFA Women’s World Cup to the domestic league year-round. Importantly, it will also provide a clearer sense of what the drivers of change are, to support the growth of the women’s game over the long-term.”