Madrid Sponsor Bwin Announce 15 per cent Revenue Rise

Shirt sponsors of La Liga soccer giant Real Madrid, Austrian online gaming firm Bwin has said revenues were up 15.2 per cent to US$723m in 2010.

The firm has over 20 million customers in 25 core markets and offers sports betting, poker and casino games, having established itself as one of the leading poker providers in France and a top three player in Italy in the last financial quarter.

Bwin also confirmed that the scheduled merger with Partygaming was on track to complete by April after the firms revealed plans to merge in a deal to create the world’s largest online gaming business last year.

The firm said it would continue to seek out similar long-term alliances to that of their sponsorship with a number of soccer clubs including the Spanish side, stating: “Bwin’s brand has become synonymous with sport through its sponsorship of some of the world’s biggest names in sport, such as Real Madrid and Bayern Munich.

“Its long-standing co-operation with soccer clubs like these and the Italian and Portuguese soccer leagues testify to the company’s continuing commitment to top soccer.”