LV= Extend Relationship with brandRapport

August 8, 2011

LV= have retained the services of sports and entertainment agency brandRapport to work on its sponsorship strategy and current portfolio, most notably the LV= Cup.

LV= are a insurance, retirement and investment group who have been the title sponsor of Rugby Union’s Anglo-Welsh cup since 2009 and has extended the agreement with the RFU,WRU and PRL for a further four years.

brandRapport has been responsible for the LV= Cup since the start of the sponsorship with responsibility for strategy, PR and activation.  

David Smith, LV= HR and communications director, said: ‘We have developed an excellent working relationship with brandRapport and the expertise from the agency has been crucial to the success of our sponsorship programme’.

‘Apart from the activation role brandRapport has developed our overall sponsorship programme which now includes significant LV= Cup broadcast sponsorship packages with both Sky and ITV’.

‘We are delighted to be continuing our work with LV=. The new contract will give us a great platform to take the sponsorship forward and build on the work done over the past two years,’ added Andy Dwyer, managing director of brandRapport.

brandRapport also works for LV= on its sponsorship of Harlequins Rugby Club and on cricket’s LV= County Championship, and the agency’s client list includes Vodafone, Barclays, and Jaguar.