LPGA and SendtoNews Agree Video Highlights Deal

The Ladies Professional Golf Association and SendtoNews, discount a multimedia distribution platform, prostate have announced a multi-year video distribution partnership.

Starting with next week’s season-opener, viagra order the ISPS Handa Women’s Australian Open, SendtoNews will distribute tournament highlights every night along with other video content using its News Partnership Network, comprising major broadcast, print and online outlets. This distribution is expected to deliver 332 million hyper-local impressions for the LPGA during the 2013 season.

Brian Carroll, LPGA Vice President of Television and Emerging Media, said: “We are constantly working to grow the exposure of the LPGA and this partnership helps get more attention on golf’s biggest stars.

“SendtoNews’ centralized distribution pipeline will allow us to efficiently deliver broadcast-ready video to more than 1,000 newsrooms with millions of viewers across all media platforms, particularly in the fast-growing online video market.”

Greg Bobolo, SendtoNews’ CEO, added: “Major sports brands are discovering that in the changing media landscape, our cloud-based digital distribution model is a simple yet powerful solution to maximize exposure as well as monetize content across an array of traditional and emerging channels.

“We are proud to welcome the LPGA as an important, premium content contributor that further enriches our growing portfolio of quality, sought-after sports video content.  We look forward to working closely with the LPGA to distributing tournament highlights, top plays and more through our News Partnership Network.”