LPGA Agree Partnership With Life Fitness
By iSportconnect | November 17, 2014
The Ladies Professional Golf Association (LPGA) has announced a partnership with fitness equipment manufacturer Life Fitness, here who become the LPGA’s newest Official Marketing Partner.
Life Fitness will serve as the “Preferred Cardiovascular and Strength Training Equipment Supplier of the LPGA”
“Life Fitness has been working with the LPGA for a number of years, order and we’re excited to expand our relationship with the organization as we become an official partner,” said Marc Berry, Life Fitness National Accounts.
“The collaboration possibilities with the LPGA are endless, and we’re looking forward to working with them to drive golf fitness to the next level with our cutting-edge training equipment.”
As the “Preferred Cardiovascular and Strength Training Equipment Supplier of the LPGA,” Life Fitness will have LPGA players covered, providing equipment for the LPGA’s tour stops across the U.S.
As an official partner, Life Fitness will work with the LPGA to create advanced fitness facilities that assist players in improving and maintaining their physical fitness.
“LPGA players are extremely vested in maintaining fitness levels to perform at their very best and it’s critical that we provide them the equipment on site to both train properly and prevent injuries,” said Heather Daly-Donofrio, Chief Tour Operations Officer.
“Life Fitness has been our key partner in that endeavor for the last five years, outfitting the LPGA Sports Medicine Trailer, and we’re thrilled to grow and expand that partnership.
Also as a result of the new partnership, Life Fitness will provide discounts on equipment and training assistance to LPGA Tour players and LPGA Teaching and Club Professional members.