Lotus F1 Partner with Star Wars & Angry Birds for US Grand Prix

By Community | November 9, 2012

Lotus F1 Team have announced iconic brands Star Wars and Angry Birds will feature on the cars of Kimi Räikkönen and Romain Grosjean at the United States Grand Prix next week.

Angry Birds and Star Wars will feature on the E20’s sidepods, promoting ‘Angry Birds Star Wars’, a joint game which was released to the public yesterday, November 8.

The game is a partnership between award winning programmers Rovio – founders of the chart topping ‘Angry Birds’ game, downloaded more than a billion times already – and Lucasfilm – the creators of iconic films ‘Star Wars’ and ‘Indiana Jones’.

Accompanying the team’s promotion of Angry Birds Star Wars, an official weekly tournament game incorporating Angry Birds, Star Wars and Lotus F1 Team will run on the Angry Birds Friends Facebook fan page for a week from November 12-19. 

The relationship between ‘Angry Birds’ and Lotus F1 Team began in Monaco this year for the team’s 500th race and makes another step forward with this new joint activation ; incorporating Lucasfilm to give a new dimension in entertainment opportunities.

Harri Koponen, Rovio COO: “We’re extremely happy to once again link up with Lotus F1 Team in our recent agreement with Lucasfilm. ‘Angry Birds Star Wars’ is the latest in our exploration to further entertainment, and what better way to showcase and publicise our new game than at the inaugural United States Grand Prix. We’re very excited to be back on the car following our success in Monaco, and are looking forward to continuing our relationship with Lotus F1 Team to a galaxy far, far away…”

Colum Slevin, Vice President, Head of Studio Operations for Lucasfilm Ltd: “By uniting the Star Wars, Angry Birds and Lotus F1 Team brands, we are able to offer an entertainment experience for fans from across the globe. Through linking up with the team at the United States Grand Prix, we’re able to offer something totally unique in terms of entertainment, showcasing our brand on a new global platform.”

Steven Kernow, Lotus F1 CCO, revealed to iSportconnect the gains they received from Angry Birds sponsorship during the Monaco Grand Prix and what this new sponsorship will provide. 

“We worked with the Angry Birds brand at the Monaco Grand Prix which gave an excellent platform for their promotion and allowed us to make a massive step forwards in our social network brand positioning, offering greater appeal to the 15-35 demographic,” he said.

“We’re taking this to a new level with the addition of Star Wars to give three strong brands represented in this promotion as Formula 1 makes a welcome return to the United States. The three distinct names have very strong fan bases which should cross-pollinate admirably; it’s a win-win-win scenario and it’s the latest manifestation of how Lotus F1 Team appeals to the very biggest brands in the world.”

“Watch this space, more to come.”