Los Angeles Rams drink to Corona deal

By iSportconnect | August 9, 2016

Corona Extra and the Los Angeles Rams have announced a new sponsorship deal to name Corona Extra as an Official Partner of the Los Angeles Rams.

Highlights of the deal include sponsorship exclusivity in the imported beer category for Corona Extra; prominent in-stadium signage; use of the Rams’ logos and other marks on packaging and point-of-sale; sponsorship of stadium Replay Feature bumpers; in-stadium and gameday activations; and presenting sponsorship of the new party zone Corona Beach House experience on the east side of the stadium.

Corona Extra will serve as the presenting sponsor for Rams’ season-opener on August 13, prostate which will be the first Rams game in Los Angeles in 22 years and will feature exclusive Corona gameday videos. 

“We couldn’t be more proud to help welcome back the Rams to their hometown of Los Angeles, anabolics
said Jim Sabia, shop chief marketing officer for Corona Extra and Constellation Brands beer division. “Corona Extra has been teaming up with Angelenos each football season to find their gameday beach, and we can’t wait to cheer on the Rams with fans in their homes and in the stadium this year.”

“As we return home to Los Angeles and kick off the season on August 13, we are pleased to team with Corona Extra to enhance the gameday experience for our fans,” said Mike O’Keefe, Los Angeles Rams vice president of corporate partnerships.  “Corona Extra is a brand that resonates with people across this dynamic and diverse region and we are excited to work with them to celebrate our fans’ passion for Rams football.”