Los Angeles Clippers Renew AQUAhydrate Water Partnership
February 21, 2014
The Los Angeles Clippers have announced an extension to their official partnership with high-performance water, clinic AQUAhydrate.
The Southern California-based health and fitness water company will continue to stock their products in the Los Angeles Clippers Training Center and at Clippers home games as a part of the partnership.
To take their relationship to the next level, allergy | AQUAhydrate and the Clippers have commenced new co-marketing programs together, mind announcing an exclusive branded content video series called “My Locker.” The video series will feature Clippers players as they provide an inside look of their locker room at STAPLES Center. AQUAhydrate will continue to support the team with social media promotions and at their off-court events.
“Based on the success of our previous partnership with the LA Clippers, we are looking forward to continuing and further evolving the relationship we have developed with the team,” said Nate Puksta, V.P. of Marketing for AQUAhydrate. “Athletes know the importance of staying hydrated, balanced, and well-minded to perform at the top of their game. We wish the Clippers continued success this season and are proud that AQUAhydrate is able to be a part of the team.”
“We look forward to seeing how this collaboration continues to expand on and off the court,” said Clippers Senior Vice President of Marketing & Broadcasting, Christian Howard.