London Irish Announce GAP Group as Latest Partner

August 13, 2014

Aviva Premiership team London Irish have signed a new two-year partnership with GAP Group Ltd, buy sale | their third commercial deal in the last week.

In the last week they have partnered with Powerday and Volkswagen adding to their growing partnership portfolio.

GAP come on board as an official London Irish sponsor for the next two seasons and will have their logo appear on the back of right leg on the shorts of the London Irish first team kit for all Aviva Premiership, LV=Cup and European matches. GAP will also enjoy extensive branding and hospitality rights at London Irish home games played at the Madejski Stadium as part of the Exiles campaign in the Aviva Premiership, The European Challenge Cup and the LV=Cup.

During London Irish home fixtures at the Madejski Stadium, GAP will receive widespread in-stadium branding presence on touchline boards and throughout concourse areas as well as adverts on the ground’s big screen.

Mark Anderson, Commercial Director at GAP commented: “Our sponsorship deal with London Irish marks an important development for GAP. We are working hard to raise our brand awareness across the whole of the UK, particularly in London, and this is an ideal platform to help us achieve that goal. We wish London Irish lots of success in the season ahead and are delighted to be a major sponsor of the club.”

London Irish Commercial Director Jim O’Toole welcomed Gap to the Club’s commercial family: “We are excited to be working with GAP at a key time in their national development and look forward to developing joint promotional campaigns that will have a measurable impact on the Company’s growth.”