London 2012 Organisers Pump Much Needed Cash into Riot Affected London
September 13, 2011
The London 2011 riots were distressing for the people of Britain and painted the city in a bad light but London 2012 officials are about to change this when they pump in £3millon ($4.7mn) into tourism for the capital.
The new scheme launched bt Culture secretary, Jeremy Hunt will put £6mn ($9.5mn) into tourism with £3mn ($4.7mn) specifically going to London. Hunt claims this will pave way for 12,000 new jobs and lead to an extra £500m being spent in the economy over the next three years.
Hunt believes the publicity aims to “set the record straight” and show the world that the riots do not “stand for what the U.K. is all about.”
Hunt added: “We think this is a real opportunity. Because the whole country is paying for the Olympics we want the whole country to benefit. Given the urgency of the economic situation we face we don’t want to leave any stone unturned. We want to use next year as the moment we turned round the domestic [tourism] market.”
The scheme is the first of several initiatives Hunt plans to unveil in the build-up to London 2012.
Hunt continued: “We want to harness that [free public relations] for the UK and turn it into holidays booked. We want to grasp the opportunity. The global spotlight will be on the city and the country.”