London 2012 Merchandise Sales Boosted by Olympics

A surge in demand for London 2012 merchandise has been fuelled by huge public interest in the Games.

Sales at London 2012 shops have increased by 115% since the start of the Games and 750,000 visitors are expected to visit the London 2012 Megastore in the Olympic Park during the Games.

A great selection of Games mementos are still on sale to suit all budgets and tastes, from 50p coins to sports specific merchandise such as pictogram t-shirts, caps and keyrings. Items that are no longer available, include the Opening Ceremony pin badges, which sold out almost immediately, and tennis ducks from Wimbledon, which sold out in three days.

London 2012 is also offering merchandise that can only be bought within Olympic venues. The ‘Olympic Venue Collection’ includes the gold Wenlock soft toys that have been seen with athletes after their events, as well as sport-specific clothing and other items marked with dates and event names to commemorate visitors attendance at the events. Other mascot toys, including Union Flag Wenlock and Mandeville and Team GB mascot Pride the Lion are available to buy online