LOCOG Invite Bidders for Olympic Stadium Fabric Wrap

The London 2012 Organising Committee (LOCOG) are inviting private sector bidders to provide a fabric wrap around the Olympic Stadium, the Games’ showpiece venue.

The initial design involved changing iconic Games’ images but was scrapped as part of budget cuts due to an estimated cost of around £7m (US$11.23m) to the UK government, so LOCOG are now welcoming offers from companies to submit their interest by February 18.

However, some companies may be put off as sponsors will not be able to place logo or name branding on the wrap as venue advertising is banned at the Olympics.

London organising committee CEO Paul Deighton stated: “We have had significant interest in supplying the stadium ‘wrap’ from the private sector, so now is the time to start a formal tender process.

“There are some exciting ideas around, and we are running a process that is fair to those organisations that have expressed an interest.”