Livestrong Renews Partnership with Austin Marathon & Half Marathon
December 16, 2011
Livestrong have announced it has extended its partnership with the Austin Marathon and Half Marathon to 2020.
The economic impact of the partnership is projected to bring $120 million to Austin over 10 years. The 2012 Livestrong Austin Marathon and Half Marathon is scheduled to take place on Sunday, Feb. 19.
Lance Armstrong, Livestrong founder and chairman, said: “I am looking forward to participating in the Livestrong Austin Marathon and Half Marathon again in 2012. This is a great race with a challenging course and an even bigger purpose raising funds and awareness for cancer. I am especially proud to run with so many of my fellow cancer survivors who are showing this disease who’s boss by not just surviving, but thriving in the wake of adversity.”
Doug Ulman, Livestrong president and CEO, commented: “Livestrong is delighted about the commitment we’ve made to serve as the title partner of the Livestrong Austin Marathon and Half Marathon through 2020. The impact of our commitment extends far beyond the race itself — to the City of Austin, Livestrong and cancer survivors around the world.”
John Conley, race director for the Livestrong Austin Marathon and Half Marathon, added: “The relationship that began last year between the Austin Marathon and Livestrong was inspiring and laid an exceptional basis to expand the partnership; it will only take off from here over the next nine years. We have an opportunity to create an even more competitive and attractive marathon for our runners while we extend the Livestrong and Austin Marathon brands at both the local and international levels. If you thought last year’s event was good, just wait until February 19.”
Since its inception in 1992, the Austin Marathon and Half Marathon has generated more than $150 million for the local Austin economy and $6 million for Austin non-profits. In its more than 20-year history, nearly 150,000 runners from all 50-states and more than 40 nations have crossed the finish line to earn the Austin Marathon a place as the 23rd largest marathon in the United States.
Livestrong is the brand of the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist to serve people living with cancer and empower communities to take action against the world’s leading cause of death.