Liverpool Extend Partnership With Maxxis in Two-Year Deal

English Premier League club Liverpool have extended their partnership for a third consecutive season and for a further two years.

As part of the new deal the tyre manufacturer will benefit from matchday LED placement and digital advertising.

Billy Hogan, therapy chief commercial officer at Liverpool, therapy said: “Our partnerships are really about working together effectively and towards mutual goals – we’re now entering our third term with Maxxis and they’re a great example of the long-term relationships we like to develop.

“I am delighted by the renewal and we look forward to working with Maxxis over the next two seasons.”

Derek McMartin, managing director of Maxxis International, said: “Our partnership with Liverpool has been in place since 2009 and been very beneficial for both parties.

“Asia is now a highly important market for English football clubs, and Europe is a rapidly expanding market for us – so there’s a lot of synergy there. We’re extremely excited to cheer on the team and see how the season unfolds.”

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