Live Webinar On Wednesday: Understanding Online Video Subscribers

August 26, 2019

Payment solutions leader Vindicia will be hosting a live webinar this Wednesday providing an inside view of the video streaming habits of UK subscribers, and understanding subscriptions and cancellations.

The live webinar will take place on August 28, 2019 from 3:00 pm – 4:00 pm GMT (London time).

Vindicia commissioned nScreenMedia to examine consumer relationships with streaming video services and their viewing behaviors.

The result is the detailed research study Keep My Customer – Why Consumers Subscribe to, Stay with, Cancel, and Come Back to Online Video Services.

The live webinar will be hosted by nScreenMedia Founder and Chief Analyst Colin Dixon, along with Vindicia Marketing Manager Mark Bishop, who will delve into the actionable research findings for UK consumers.

The comprehensive nScreenMedia study surveyed 500 UK consumers, all of whom use subscription video on demand (SVOD) services.

Key results to be discussed during the webinar include:

  • 40% of UK households have a subscription to at least one streaming video service
  • The average viewer subscribes to 2.9 streaming services and pays an average of £6.61 per service
  • Discounted offerings are an under-exploited opportunity for SVOD service providers
  • Involuntary cancellations are a substantial problem for the industry

You can register for this valuable live webinar here.