LIVE iSportconnect Twitter Discussion Today at 11am GMT – Cheltenham Festival 2015

At the Cheltenham Festival this week, cheap all eyes will be on AP McCoy as he takes his final bow on the hallowed turf.

One bookmaker suggested it was not inconceivable that £40?million would be bet on the 19-time Champion Jockey’s mounts alone this week.

But will the world of horse racing be commercially worse off without him?

How much does a superstar attraction increase the value in the sport?

Does it have the same impact on international investors without a big draw?

Other sports have maximised their leading sports stars to a certain degree of commercial success. Is that the case here?

Join us for another intriguing iSportconnect Live Discussion Wednesday 11^th at 11am GMT using #iSCDiscuss.

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