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Little Dot Sport Appoints Katie Matthews As Partnerships Director

January 20, 2022

Award-winning digital content agency and media network Little Dot Studios (an All3Media company), has appointed Katie Matthews as Partnerships Director of recently launched specialist label, Little Dot Sport.

In this newly created role, Matthews will manage the label’s portfolio of clients, identify new development opportunities and demonstrate how Little Dot Sport’s team of social content, distribution and monetisation experts can help new and existing clients become leaders in digital sports entertainment.

Reporting to Robbie Spargo, Director of Little Dot Sport, Matthews brings with her over 14 years’ experience within the sports industry, working with some of the biggest brands and rights holders in the space, including the UFC, the International Tennis Federation, Red Bull Media House and the Tour de France. She has spent the majority of her career at independent PR agency, The PHA Group, where she ran the agency’s sports division.

Robbie Spargo, Director of Little Dot Sport said: “Katie’s experience in the sports industry, her devotion to creating success for her partners, and her rigour in account management made her the stand-out candidate for overseeing our client partnerships team. We believe her knowledge of the industry, especially the communications objectives of sports federations, clubs and broadcasters, will allow us to continue to set new industry standards for digital sports content and audience development.”

Katie Matthews added: “I have admired Little Dot Studios’ work from afar for some time now, and so I am thrilled to be joining the team. Little Dot Sport have built up an incredible roster of clients, deliver standout work on a daily basis and are real market leaders when it comes to digital sports entertainment. As importantly, everyone I have come into contact with at the company has been a genuine pleasure to deal with and I look forward to working with this group of talented people to continue to deliver best-in-class work for all of their brilliant partners.”

Matthews’ appointment follows on from the recent launch of Little Dot Sport, Little Dot Studios’ specialist label which is dedicated to realising potential in every race, every goal, every win: in every sporting moment.

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