Liga ACB Picks Protocol Sports For Asian Distribution

June 5, 2019

Spain’s basketball Asociación de Clubes de Baloncesto (ACB) has selected Protocol Sports Marketing to to market and distribute the television, digital and streaming rights to Liga ACB, Copa del Rey, Supercup and its associated media properties to select territories in Asia and Eurasia.

The Liga ACB (also known as Liga Endesa) is widely considered, alongside the National Basketball Association and the Euro League, to be among the top three basketball leagues in the world.

Featuring 18 teams, including world class franchises Real Madrid and Barcelona, Liga ACB’s competitive balance benefits from a promotion and relegation system, with the two lowest-placed teams each year being relegated to Spain’s LEB Oro League, and the top teams from LEB Oro promoted each year to Liga ACB.

Toronto-based Protocol Sports will market Liga ACB media assets, including up to 68 regular-season games, the various play-offs, the Copa del Rey tournament and a weekly magazine show.

“We are very impressed with Protocol Sports Marketing and its legacy of working hard to deliver meaningful prospects for its right holder partners,” said Joan Manuel Carreras, ACB’s Director of International Development.  “With Liga ACB at the forefront of basketball’s progression all around the world, we are confident that Protocol Sports can deliver new opportunities for Liga ACB.”

“Protocol Sports will never relinquish its role to work with fragmented, niche and emerging sports, but this deal offers a wonderful chance to market internationally an historically-significant property such as Liga ACB,” said Protocol Sports CEO J. Gary Gladman.  “We are so pleased to have concluded this deal with ACB, and my entire team looks forward to providing significant and long-lasting opportunities for Liga ACB.”