Li-Ning to Focus on Mainland Market

Following the closure of its only store in Hong Kong, sports apparel brand Li-Ning said it would concentrate on the Chinese mainland market for its future development.

A Li-Ning spokesperson confirmed the store in Hong Kong, closed at the beginning of the month. The source said: “The operations in Hong Kong and overseas markets can be carried on only if the risks they bring are controllable. The company will instead focus on the business in the mainland according to its development strategy.”

According to the company’s interim report released on August 22, Li-Ning closed 1,200 stores worldwide in the first half of the year so it could invest in more profitable stores.{jcomments on}