Levi’s Named Official Denim Partner of NRL’s Melbourne Storm

March 9, 2012

Australian Rugby League team, Melbourne Storm and Levi’s have announced the premium denim brand has signed with the club as Official Denim Partner.

The partnership will see Levi’s supply Storm’s NRL and U20s squad, along with the club’s administration, with jeans and shorts for travel purposes and casual club events.

Additionally, through the partnership Storm’s members and fans will receive special product and retail offers.

Melbourne Storm’s Chief Commercial Officer, Claire Murphy, said: “We are delighted to have Levi’s join the club’s sponsor family.”

“Levi’s is a globally recognised denim brand that produces a high quality and stylish product which creates a great brand alignment for the club,” Murphy said.

Samantha Condy, Marketing Lead – Australia & NZ Levi’s, added: “Levi’s is proud of this opportunity to outfit Melbourne Storm with quality jeans-wear.”

“Levi’s has long provided the uniform of progress that equips its wearers with the confidence to pursue their passion and potential. This makes the alignment of our two brands fertile ground for a successful partnership and we’re thrilled to be on board.” 

by Ismail Uddin