LET Accrue Strong Partnership Portfolio Ahead of Ladies European Masters
June 30, 2015
The Ladies European Tour has assembled its “strongest ever line up” of corporate partners ahead of its showpiece event, the ISPS Handa Ladies European Masters.
Brands such as Omega, Kyocera, De Beor, Decantae and the Intercontinental Hotel Group will be lining up at The Buckinghamshire Club in addition to golf brands Ping and Bushnell, which announced a new relationship with the LET.
Maria Salgado, Head of Marketing at Ladies European Tour has led the More than a Tour strategy aimed at broadening the appeal of women’s golf. “The Ladies European Masters is a clear demonstration of the strategy in action. We have focused on creating a great family day out with something for women at every stage in their lives and a platform for women to network”.
Ben Hawes, Brand Partnerships Europe, IHG said: “The Ladies European Masters is a great partnership for the IHG Rewards Club brand.
“A genuinely world class field, a brilliant event and a global TV audience. We are proud to be associated with the event and an organisation who are a pioneering force in women’s sport.”
Matthew Osmon, LET Strategic Advisor linked the growth of the LET’s commercial programme with the rise in interest in women’s sport across Europe.
“As corporates look more closely at women’s sport, the Ladies European Tour stands out, given the extremely high standard of play and the global media coverage, together with the unique B2B opportunities to entertain clients through VIP hospitality and Pro-Ams,” he said.
“The fan-centric, brand-marketing focus of the new LET means real value is delivered to both B2B and B2C audiences”.