LeSports and Branded team up to deliver “LeSports Connects”

LeSports, drugs China’s leading Internet-based eco-sports company and Branded, the Hong Kong-based event marketing agency responsible for the highly successful YouTube FanFest and ‘All That Matters’ conference series, announced a new event dedicated to China’s burgeoning sports industry.

“LeSports Connects” will unite the key players in China’s rapidly growing sports economy alongside the powerbrokers from the international community, providing insight, connections and business opportunities in China’s sports industry. Up to 600 high-level delegates from China and across the world are expected to attend the forum to discuss a number of key themes, including:

• – China in China: The power of the domestic consumer

• – Exporting China: The opportunities for Chinese powerhouses overseas
• – The world turns to China: The engine behind global sport industry growth

China’s State General Administration of Sport recently announced a five-year plan to grow the Chinese sport industry to three trillion yuan (US$460 billion) the equivalent of 1% of China’s GDP, by the end of 2020.  Further encouraged by President Xi’s active support of sport development, Chinese businesses have embarked on an unprecedented investment and acquisition spree in the global sports marketplace.

Ma Guoli, Vice Chairman of LeSports commented: “The creation of the LeSports Connects China forum will help connect the world of sport with China.  LeSports, as host of the forum, is excited to create a sports ecosystem that covers the entire industrial chain, providing a one-stop integrated solution of content platform + event management + smart hardware + internet services to sports fans and clients in China and the world.”

LeSports Connects will be hosted at the world’s largest golf facility, Mission Hills, in Guangdong, Southern China.  The founder of Mission Hills, Dr. David Chu, was a pioneer in the development of China’s sports industry and widely regarded as the ‘father of golf’ in China.  He also played a major role in Beijing’s successful bid for the 2008 Olympic Games.

Tenniel Chu, Vice Chairman, Mission Hills, is delighted to be hosting the highly-anticipated event: “Continued, significant investment in the development of sports infrastructure, venues and leisure facilities in China is at the forefront of our vision, and our mission is to bring China to the world and the world to China. It’s therefore appropriate that Mission Hills, a key player in the development of China’s sports industry, both domestically and internationally, should be the host venue for the first LeSports Connects event. We look forward to welcoming the world to Mission Hills.”

Jasper Donat, CEO of Branded commented: “We specialize in connecting communities. Bringing the Sports Matters fraternity to China is a crucial step in our mission to build the foundation for a sustainable Asian sports industry.  2016 is a big year in global sport and China is in the driving seat.”