Lenox Hill Named Official Hospital of New York Rangers

October 9, 2013

Lenox Hill Hospital, doctor part of the North Shore-LIJ Health System, clinic has agreed a new multi-year marketing partnership with the Madison Square Garden Company.

As part of the deal Lenox Hill Hospital will be the exclusive Official Hospital of the New York Rangers and an Official Partner of Madison Square Garden.

The deal will provide Lenox Hill with valuable brand exposure across multiple platforms, including inside Madison Square Garden Arena, online on BlueshirtsUnited.com and on television on MSG Network.

“This sponsorship gives Lenox Hill Hospital and our health system great exposure throughout the metropolitan area,” said Michael Dowling, president and chief executive officer of North Shore-LIJ, which includes the internationally recognized Lenox Hill Hospital and the Manhattan Eye, Ear & Throat Hospital, as well as a new Center for Comprehensive Care scheduled to open next year on the former campus of St. Vincent’s Hospital in Greenwich Village. “We are thrilled to be partnered with one of the city’s premier sports franchises and a great entertainment venue like Madison Square Garden.”

“Lenox Hill Hospital is a historic, New York brand, just like Madison Square Garden, and we are proud to add them to the lineup of industry leading companies that we count as marketing partners,” said Ryan O’Hara, president of content distribution and sales, The Madison Square Garden Company. “This partnership combines our world-class venues, iconic sports teams and award-winning television networks in a customized marketing platform that provides Lenox Hill with unique brand exposure in New York that only MSG could provide.”

Also Lenox Hill will be highlighted on static and digital signage in Madison Square Garden during Rangers games, including a branded dasherboard, home bench and penalty box signage and a feature on GardenVision, the center-hung scoreboard. The hospital will also be the presenting partner of the Rangers Club Seat section as well as the exclusive North and South Concierge entrances to the building and two guest services locations in the Arena, a perfect pairing for a brand known for best in class service.