Lenovo To Ride With MotoGP Until 2020
By Taruka Srivastav | May 30, 2019
MotoGP has named Chinese company Lenovo as its technical partner until 2020.
Dorna staff willl be equipped with Lenovo desktop PCs, laptops, workstations, tablets, monitors, and data centre solutions.
In addition, the collaboration with Lenovo will enable Dorna engineers to explore new and better ways of packaging video in dynamic formats, allowing TV viewers to see what’s happening in the moment from all angles, tapping into data from high-tech sensors (like the gyroscopic 4K cameras on each bike).
The Lenovo brand will further be visible part at each MotoGP race weekend. Lenovo will appear on on-screen graphics during TV broadcasts at every Grand Prix and will be featured on prominent banners in the pitlane at each circuit.
Gianfranco Lanci, Chief Operating Officer for Lenovo, said: “MotoGP is on its way to becoming the largest spectator sport in the world; Dorna will use Lenovo’s technology to push the limits of motorsport coverage to make it the most entertaining to watch from nearly any enabled location around the world. We’re delighted about the opportunity to have Lenovo products at the heart of transforming how spectators enjoy the excitement of MotoGP on big and small screens, but also, the brand visibility the partnership will drive.”
Dorna CEO Carmelo Ezpeleta said: “We are extremely happy to extend our partnership with the world’s #1 company in computing. Besides the strong partnership that Lenovo have with Ducati and also with the MotoGP eSport Championship, this new agreement shows the commitment from Lenovo to contribute, thanks to their top quality devices, to making MotoGP even better as a sport.”