Lenovo Renews Carolina Hurricanes Sponsorship

By Community | January 21, 2013

Computer brand, Lenovo, has extended its partnership with NHL’s Carolina Hurricanes for another three years.

As part of the sponsorship, Lenovo and the Hurricanes will co-sponsor the Lenovo Community Champions program, a new initiative to shine the spotlight on those who have given back to the community through service or support of nonprofit organizations. Preference will be given to nonprofit organizations that focused on two specific areas: STEM (science, technology, engineering and math) education for disadvantaged K-12 youth; and military support.

“The Carolina Hurricanes have been a valued Lenovo customer and we’re excited to now be working with their team to recognize those who are doing good things and making North Carolina an even better place to live, work and play,” said Gerry Smith, senior vice president and president North America, Lenovo.

Lenovo Community Champions will be recognized during 15 games throughout the season. Each community champion will receive two tickets to a Hurricanes game and be recognized on the video board during the event. Lenovo Community Champions will receive tickets for seats located in the exclusive newly-branded Lenovo Champions Club, also part of the new sponsorship.

In addition, the company will partner with the Hurricanes on philanthropic and community events each season focused on making a positive difference in the community.

“We are excited to kick off this renewed partnership with Lenovo,” said Jim Ballweg, vice president of Corporate Partnerships with the Carolina Hurricanes. “We are committed to giving back to our community and entertaining our fans, and this valuable partnership with Lenovo supports our commitment to both.”

Lenovo and the Carolina Hurricanes first came together as partners in 2010. The continued sponsorship will also provide many customer, employee and partner-related opportunities. Additional activities include opportunities for discount tickets for Lenovo employees and branded signage in the arena.