Leith Group Named Official Marketing and Advertising Services Provider for Glasgow 2014

Glasgow 2014 has today announced The Leith Group as the Official Marketing and Advertising Services Provider for this summer’s Commonwealth Games. 

The Leith Group has been providing a range of services for Glasgow 2014 including, advertising, strategic planning in relation to marketing, market research in relation to marketing campaigns, website design and development, social media management, email marketing, CRM and experiential marketing and has now come on board as a sponsor. 

The Leith Group has worked across a number of different projects for Glasgow 2014 including the advertising and creative for building awareness of the games – post London 2012, recruiting volunteers and the Queens Baton Relay. PR campaigns have also been implemented around ‘Clyde the Mascot’ and The Queen’s Baton Relay. Digital activity has also included the development and management of the main Glasgow 2014 pre-games and Games Time websites, campaign microsites and a bespoke CRM platform and the delivery of a comprehensive email marketing programme. 

David Grevemberg, Chief Executive of Glasgow 2014, said: “We’ve been working with the Leith Group since May 2012 to communicate a number of the key projects and milestones around the Games. We are thrilled to welcome them as the latest addition to the Glasgow 2014 sponsor family. They have a strong track record in providing marketing and advertising expertise across a range of platforms and it has been fantastic to have their expertise on board.” 

Richard Marsham, Group Managing Partner of Leith Group said: “Glasgow 2014 is one of the most exciting events ever to have taken place in Scotland and we are privileged to be part of it. Since 2012 we’ve been working with the team at Glasgow 2014 to deliver integrated communications across the channel mix which have helped with key milestones including the recruitment of volunteers. Teams across all our businesses have been involved and have thoroughly enjoyed being part of such an important worldwide event.”