Leicester Name ThaiBev As Sleeve Sponsor

Premier League football club Leicester City have signed a multi-year global partnership with ThaiBev.

As part of the agreement, the Thailand beverage group’s subsidiary, Bia Saigon, will become City’s official sleeve sponsor for the forthcoming 2018/19 season. Meanwhile, ThaiBev brand, Chang, will become the King Power Stadium’s beer partner.

Commenting on the deal, Leicester’s Vice Chairman, Aiyawatt Srivaddhanaprabha, said: “To work with ThaiBev’s globally recognised brands has obvious commercial advantages, while many of their business and community values are consistent with those of Leicester City and King Power. We’re particularly excited to learn from ThaiBev’s outstanding community strategy and by the opportunity that will bring to develop our Club’s relationship with the people of Leicester.

“Over the last eight years, we have built a series of important relationships in East Asia and this latest partnership only strengthens Leicester City’s already significant connection with the region.”

Thapana Sirivadhanabhakdi, President and CEO of ThaiBev, added: “ThaiBev is delighted to be in partnership with one of the most successful Premier League clubs. Leicester City’s achievement in winning the Premier League title in the 2015/16 season was truly outstanding and against all odds, gaining tremendous support and following from Thai football fans. Our recent acquisition of SABECO in Vietnam has also added Bia Saigon (Saigon Beer) into our beer group. We have a long-standing relationship with the King Power Group in Thailand and we are pleased to see our partnership extended to the English Premier League. We would like to wish Leicester City continued success in the years to come.”