Lega Basket Serie A Strikes Partnership With Infront Until 2023
September 24, 2020
Infront, a Wanda Sports Group company, and Lega Basket Serie A (LBA) have unveiled an exclusive three-year partnership ahead of the presentation of the 2020/2021 Championship.
The new agreement will see Infront become the exclusive marketing, sponsorship and digital rights partner starting from the 2020/21 season until the end of the 2022/23 season.
Infront will manage sponsors at all LBA events including the regular season and playoff phases of the Serie A Championship, the Italian Cup ‘Final Eight’, the Italian Super Cup and the NextGen Cup. It also includes non-competitive events exclusively managed by LBA.
The scope also covers the investment and implementation of a digital strategy aimed at growing LBA’s digital channels. This includes post-production content creation of both recent and archive footage.
Umberto Gandini, President of LBA, said: “The agreement with Infront represents a turning point for top basketball and aims to increase and expand the platform of those interested in our championship, strengthening the bond with current and new fans. This is a goal that can only be achieved through medium and long-term planning and through Infront and this strategic partnership I am sure that we will achieve the results we have set ourselves.”
Alessandro Giacomini, Managing Director of Infront Italy, said: “The agreement with LBA is of strategic importance for Infront. Our experience working with other international basketball properties including the International Basketball Federation (FIBA), Turkish Basketball Federation (TBF) and National Basketball Association (NBA) for the Italian territory gives us the ability to accelerate the growth of the sport in Italy.
“We are pleased to have concluded a long-term agreement which has potential for renewal for another three seasons as it allows us to be able to work strategically with current and future partners of the League. On the social and digital front, we have created a project for the creation of digital content and distribution channels that make the basketball movement increasingly exciting and engaging, so that it can be accessible to an ever wider and more varied audience.”