LDN UTD And Leyton Orient FC Launches UTD AGAINST RACISM
August 25, 2020
Following the success of events addressing Knife Crime in Lewisham (in partnership with grime artist P Money), and suicide prevention during lockdown, LDN UTD has announced UTD AGAINST RACISM, a celebration of diversity through the medium of esports, to take place on 17th September 2020, in partnership with Leyton Orient FC.
Leyton Orient FC join the broadcast after the recent success of their first foray into esports: the “Quaran Team” lockdown tournament. Team GB triple jumper Daniel Lewis will be joined by Dermot Bailey (Team GB Wheelchair Tennis), YouTube superstar Joel ‘JMXFifa’ Morris, Sam Sargeant and Ouss Cisse on the talent lineup for the event; with more to be announced in the coming weeks.
The broadcast will be the first in the UK to take advantage of Sport Buff’s innovative fan engagement technology. Viewers will have the opportunity to take part in quizzes, polling and competitions to gain points and win a selection of prizes during the broadcast. Fans will be offered the opportunity to compete in open qualifiers across PUBG, Rocket League and FIFA on Sunday 13th September. The winners of the open qualifiers will receive prizes and the chance to compete with and against a lineup of sportspeople and gamers in the final bracket, broadcast live on LDN UTD’s Twitch channel and other platforms on Thursday 17th September, from 17:00BST onwards.
Registration for the qualifiers is via the LDN UTD website. Full details of qualifier formats will be released in the coming week.
Oliver Weingarten, Founder and CEO of LDN UTD: “We are excited for UAR and continuing to showcase our vision of uniting esports with social responsibility. However it is not about us – it is about celebrating diversity within the gaming community. We look forward to working with Leyton Orient and the talent involved to fulfil this remit.’
Danny Macklin, CEO of Leyton Orient FC: “Leyton Orient have always stood for equality, so for us to be involved with this event was a no-brainer. On the back of our Ultimate QuaranTeam success, we’re excited to take more steps into the esports world, and to do so for such a worthy cause is brilliant.”
