Land Rover Sign Sponsorship Deal with Extreme Sailing Series

April 30, 2013

Land Rover has signed a sponsorship deal with the Extreme Sailing Series for the next three seasons and will start at the third event of the 2013 series in China.

As Series Main Partner, the top-tier level sponsorship will see Land Rover vehicles promoted in key markets during the series, including the UK, China, France and Brazil.

Mark Cameron, Land Rover’s Global Brand Experience Director said: “We are extremely excited to announce this new partnership with the Extreme Sailing Series. It is a natural fit for Land Rover and provides a perfect platform to showcase our shared core values.

“We identified the sport of sailing as an interesting target for us, and looked for the right property. The urban nature of the circuit, combined with these nonetheless off-road sailing machines, is a great fit.

“The Extreme 40s are high-performance multihulls able to race in nearly all weather conditions, whilst the Land Rover vehicles are able to tackle all terrains and conditions on land.”

The deal will also present Land Rover with the opportunity to trophy naming rights to half of the Acts each year.

The sponsorship will be the car company’s only global sponsorship outside of the Rugby World Cup agreement.

Mark Turner, Executive Chairman of OC Sport, organiser of the Series, commented: “We are proud that such an iconic brand as Land Rover is committing to the Extreme Sailing Series.

“This announcement comes at the start of the circuit’s third full global tour and underpins our decision to go ‘global’ in 2011 – just having completed an excellent Act 2 in the iconic city of Singapore, we have no doubt of our strategy being the right one.

“Land Rover’s commitment, alongside the support of our other sponsors, like our technical partner SAP, demonstrates the commercial appeal of the circuit and shows that we can deliver a great return on investment back to our partners at both team and event level.

“We are confident that with Land Rover’s involvement we can build on the successes of this Series as we continue to innovate, reaching out to new audiences, and visiting new territories.”

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