LaLiga Sports partnerships

LaLiga SmartBank Reaches A Global Audience With YouTube Partnership

By Taruka Srivastav | August 28, 2019

Featuring historic clubs such as Deportivo La Coruña, Málaga CF and Real Zaragoza and some of the most exciting young players in world football, LaLiga’s second division, now named LaLiga SmartBank, commands a large audience both inside and outside of Spain. For millions of fans living abroad, staying up to date with the competition will be free for a second consecutive season after LaLiga agreed to continue its collaboration with YouTube.

Since January of 2019, all matches from each matchday have been broadcast via the platform to countries in Africa, Asia, Europe and the Americas. Over 145 different countries, from Australia to Zambia and from Armenia to Zimbabwe, will be able to view the competition through YouTube in 2019/20.

Find out more here.

LaLiga Sports partnerships

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