LaLiga Sign Hollywoodbets As Official Betting Partner In South Africa
January 30, 2020
LaLiga has announced its first partnership deal in South Africa with local sports betting company, Hollywoodbets. After signing a deal until the end of the 2019/20 season at an exclusive press conference this morning, the Durban-based organisation has become the league’s Official Betting Partner in South Africa.
Hollywoodbets is one of the country’s most prominent betting companies and with this partnership, it aims to not only enhance the experience of LaLiga fans but also create innovative projects that will bring LaLiga closer to its followers.
The partnership will include the appearance of Hollywoodbets on Digital Board Replacements (DBR) and on-pitch advertising during the LaLiga Santander Matches. Hollywoodbets will also use LaLiga tickets and merchandise for upcoming campaigns.
Hollywoodbets has a proven track record of supporting development projects within local communities and has supported 140 initiatives within just the last year. This partnership deepens LaLiga’s investment in the country, where it has had a presence since 2015, and supports its mission to develop football at a local level. Through partnering with an organisation that is over 5,300 members strong it will become possible to reach more up-and-coming players and teams on the ground.
The press conference, featuring both LaLiga and Hollywoodbets’ representatives, took place today in Sandton, attended by the former South African goalkeeper and Hollywoodbets’ Brand Ambassador, Brian Baloyi, LaLiga South Africa Managing Director Marcos Pelegrín and Hollywoodbets Operations Executive, Sandisiwe Bhengu. Attendees got the opportunity to register with the betting company and also received promo codes to use for the upcoming weekend’s LaLiga Santander matchday 22.
Bhengu said: “We are proud to be a partner of one of the best football leagues in the world. South Africans are devoted to football and LaLiga is widely enjoyed throughout the country. We are confident that this will be a long-term and effective partnership with LaLiga. As a company that believes in investing in our communities we look forward to touching more lives in collaboration with a brand like LaLiga that shares in this vision. We are confident that this is the beginning of a new era in South African football entertainment where our future SA stars will be touched anew by their international football heroes.”
Pelegrín added: “Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fan base and bring LaLiga even closer to our fans.”
“Further, this partnership allows us to keep working on developing football in South Africa as we have been doing in various community tournaments in places like Soweto, Port Elizabeth and Polokwane. This has been a shared driver for both brands to partner on, and it is also an important objective for Hollywoodbets,” concluded Pelegrín.