LaLiga Launch Reality TV Show To Find The Next Brazilian Superstar
November 8, 2019
LaLiga, Grupo LX and Tero have combined to launch a new reality show named Bravo! to discover the future stars of Brazilian football.
It will be open to any players between the ages of 16 and 19, who will be able to apply online and sumbit video clips from playing which illustrate their talent.
900 players will then be selected for trials at a training center in Sorocaba, São Paulo. Of these, 78 will be chosen to form six teams that will compete in a knockout system, with players from the winning team travelling to Spain to participate in training and tournaments with LaLiga academy sides.
Dayyán Morandi, president of the LX Group, said: “When Grupo LX and LaLiga designed the project, it was to demonstrate to the Brazilian soccer industry the importance of professionalising grassroots football. We need to attract investment, train professionals and develop new management methods to help access to professional football across all categories.
“Bravo! Will be a platform for the development of new stars and also an opportunity for young people to show their full potential while making sure they are being trained for excellence.”
LaLiga’s representative in Brazil, Albert Castelló, added: “LaLiga is a competition where Brazilian talent shines. Big names have marked the competition and there are others writing their own story today. With Bravo! we want to contribute to the development of sport and promote entertainment for all.”
How the competition works
Registration for Bravo! is open until December 1st. To enter, the player will have to take a short quiz and upload their videos. The first phase of recruitment will select 900 athletes, taking into account their experience and tactical understanding of the game.
Bruno Pessoa, co-founder of Tero, which has been responsible for developing the platform that will make this initial selection, said. “We have created a democratic evaluation method that enables the participation of young people from all over Brazil, because we want to reach the best talent available. We will be able to do this on a more agile scale, providing real opportunities for all subscribers.”
