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LaLiga Joins Mediapro And Super Sports Media To Create Joint Venture In China

May 14, 2020

LaLiga, MEDIAPRO Group and Asian sports asset commercialisation giant Super Sports Media have announced the creation of a joint venture in China, which is born with the aim of providing more resources for the exploitation of commercial assets and studying new ways of doing business in the Asian country.

The new company, which has been established for an initial period of 15 years on a renewable basis, will begin to operate immediately across the territories of mainland China, Hong Kong, Macau and Taiwan. It will work in parallel with LaLiga’s China offices and thus provide a great boost in the Spanish competition strategy in the region.

SFCM has been created in order to increase LaLiga China’s promotion and activation capabilities, which will benefit clubs and sponsors at a local level with exclusive advertising packages, the organisation of eSports tournament and the exploitation of other assets relating to LaLiga.

“LaLiga is joining together with two important partners in the business of sponsorship and licensing: Mediapro China and Super Sports Media, owner of the audiovisual rights for LaLiga in China and AFC (Asian Football Confederation) among other things. We want to continue growing and innovating in this market and working together with these partners will help us to strengthen our strategy and grow in new areas,” said Javier Tebas, President of LaLiga and member of the SFCM board…

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